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Keywords: Experiential marketing
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Journal Articles
Journal of Hospitality and Tourism Technology 1–28.
Published: 01 January 2026
... a stronger sense of presence (Choy et al., 2021), which is crucial for establishing an emotional connection with cultural heritage, making it highly relevant to CHT development (Jiang et al., 2025). Expectation confirmation model Experiential marketing Virtual reality (VR...
Journal Articles
Journal of Hospitality and Tourism Technology (2016) 7 (4): 390–404.
Published: 14 November 2016
...’ satisfaction with the b&b website. © Emerald Group Publishing Limited 2016 Emerald Group Publishing Limited Licensed re-use rights only Satisfaction Behavioral intentions Experiential marketing Bed and breakfast industry E-servicescape Pleasure emotion With the advanced...
