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1-2 of 2
Keywords: Experiential marketing
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Journal Articles
Information doesn’t work? Testing experiential drivers of VR application in heritage tourism by affective-cognitive pathways
Available to Purchase
Journal of Hospitality and Tourism Technology 1–28.
Published: 01 January 2026
.... Corresponding author Chunyu Jiang chunyu9634@gmail.com 27 07 2025 21 10 2025 12 11 2025 © 2025 Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Expectation confirmation model Experiential marketing Virtual reality (VR) Cultural...
Journal Articles
Effects of experiential stimuli on customers’ responses: An example of bed and breakfast websites
Available to Purchase
Journal of Hospitality and Tourism Technology (2016) 7 (4): 390–404.
Published: 14 November 2016
... the applicability of the S-O-R paradigm into experiential marketing research by examining the role of experiential factors to explain customers’ emotional, cognitive and conative responses in e-servicescape of b&bs. Different stimuli have been applied to investigate the physical service environment...
