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Keywords: Facebook page
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Journal Articles
Journal of Hospitality and Tourism Technology (2015) 6 (2): 160–173.
Published: 17 August 2015
... be associated with elements of the virtual destination environment. Design/methodology/approach – The data were collected from 170 users who visited My Destination Barcelona Facebook page. Exploratory and confirmatory factor analyses, as well as structural equation modelling (SEM) were used to analyze...
