... and increase familiarity. Originality/value Current visitor tracking technology (i.e. ticketed sales, sales data and survey) is limited as it may not provide an accurate measurement of foot traffic, identify engaged patrons who passed by but did not complete a purchase and be available due to commercial...

...Akile Oday; Ali Ozturen; Mustafa Ilkan; A. Mohammed Abubakar Purpose Little empirical attention has been paid to the effects of electronic word-of-mouth (eWOM), electronic referral (eReferral), familiarity and cultural distance on behavioral outcomes, especially within the context of educational...

... and familiarity with LBS are significant determinants of their intentions to use LBS. Design/methodology/approach An online survey using a scenario-based narrative was administered to collect data from participants who have smartphones and have stayed at a full-service hotel within the previous 12 months...