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Keywords: Fast-food restaurants (FFRs),
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Journal Articles
Journal of Hospitality and Tourism Technology (2018) 9 (3): 380–396.
Published: 13 July 2018
... and mediating role of constructs such as satisfaction and trust in creating loyalty in fast-food restaurants (FFRs). Design/methodology/approach A sample of 456 fast-food customers was collected using a structured questionnaire. This paper uses partial least squares path modeling to test and validate...
