... influence on firm performance. Design/methodology/approach The research sample comprises 790 owners, supervisors, managers, customers and employees from 158 firms from hospitality and tourism firms in Guangzhou. This study uses a multimodel approach to analyze the relationships between AI integration...

...), subject to full attribution to the original publication and authors. The full terms of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode Corporate social responsibility Firm performance Emerging markets Partial least square Frame of reference Management...