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Keywords: Five‐factor model
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Journal Articles
Journal of Hospitality and Tourism Technology (2013) 4 (3): 248–262.
Published: 27 September 2013
... Emerald Group Publishing Limited 2013 Digital personality Fivefactor model Ten‐item personality inventory (TIPI) Tourism web sites Inanimate objects have often been described as being capable of portraying human‐like personalities (Bosnjak et al., 2007 ; Puzakova et al...

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