...Tahir Albayrak; Lawrence Hoc Nang Fong; Meltem Caber; Özge Kılıçarslan; Carl Cater Purpose This study aims to examine how an experience enhanced by augmented reality ( AR ) encourages tourist engagement through the sense of telepresence and flow experience in the heritage tourism context...

... provides users with a profound sense of enjoyment but also enriches the immersive experience for the users (Fan et al., 2022). © 2025 Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Sustainable travel Immersion Flow experience...

...Hsuan Hsuan Chang; Chin Chung Chiang Purpose This study aims to investigate the effect of virtual reality (VR) as a communication tool for advertising on tourism destination image and the changes in destination attitude, clarifying how flow experience affects destination image, and examining how...

...Xiaoting Huang; Chun Liu; Chun LIU; Zhenda Wei; Xi Y. Leung Purpose Drawn from flow theory, this study aims to explore children’s flow experiences in virtual reality (VR) by examining the relationships between VR experience length, arousal and flow experience (time estimation and enjoyment). Design...