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Journal Articles
Journal of Hospitality and Tourism Technology 1–22.
Published: 19 February 2026
...Doğuş Kılıçarslan; Meltem Caber Purpose This study aims to identify key traits of social media travel influencers (SMTIs) and develop a validated scale measuring their impact on followers’ tourism behaviors. This study addresses the limited attention given to the specific characteristics that make...
Includes: Supplementary data
