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Keywords: Food delivery application
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Journal Articles
Journal of Hospitality and Tourism Technology (2025) 16 (1): 124–138.
Published: 08 August 2024
... approach. Data was collected through an online survey. Participants were 350 food delivery application (FDA) customers in the USA. Findings The results highlight the importance of a push factor (dissatisfaction with the present FDA) and a mooring factor (perceived herd) as determinants of customers...
Journal Articles
Journal of Hospitality and Tourism Technology (2022) 13 (5): 955–971.
Published: 22 August 2022
...: Value equity Brand equity Relationship equity Attitudinal loyalty Behavioral loyalty Food delivery application 价值资产 品牌资产 关系资产 态度忠诚 行为忠诚 送餐应用 Given the ongoing COVID-19 pandemic, the food delivery industry has enhanced its compliance with customers’ demand for contactless delivery...
