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Keywords: Functional magnetic resonance imaging
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Journal Articles
The impact of destination images on tourists’ decision making: A technological exploratory study using fMRI
Available to Purchase
Journal of Hospitality and Tourism Technology (2015) 6 (2): 174–194.
Published: 17 August 2015
... Functional magnetic resonance imaging Numerous studies have pointed out the influence of tourism images on consumer behavior (Andrades-Caldito et al., 2013 ; Chi and Qu, 2008 ; Mansfeld, 1992). Tourists make their decisions about visiting a place after they have created a mental picture...
