... 2025 © 2026 Emerald Publishing Limited 2026 Emerald Publishing Limited Licensed re-use rights only Technology Gamification Alternate reality games Memorable tourism experience Knowledge gains 游戏化 交替现实游戏 难忘旅游体验 知识获得 技术 National Science and Technology Council 113...

...Septi Fahmi Choirisa; Alexander Waworuntu; Wirawan Istiono Purpose This study aims to investigate the effects of gamification features on brand engagement dimensions in online travel agents (OTAs), specifically brand awareness and loyalty. Design/methodology/approach The proposed model...

... gamification (gamified vs non-gamified), reward levels (high vs low) and reward type (economic vs social). Data collected from a sample of 315 individuals were analysed through partial least squares and tests of means. Findings Gamification can improve the attractiveness of loyalty programmes by influencing...

...Sérgio Moro; Stefania Stellacci Purpose Online travel reviews platforms have become innovative information systems due to the incorporation of sophisticated gamification elements such as visually appealing badges. This study aims to analyze three features of the review after leveling up a badge...

...Viviane Silva Souza; Susana Regina Bacelar de Vasconcelos Marques; Medéia Veríssimo Purpose Ecogamification can make a positive impact on Tourism. With this in mind, the present study aims to examine specific stakeholders – those positioned at the upstream side of gamification process...