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Keywords: Gen Z
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Journal Articles
Journal of Hospitality and Tourism Technology 1–22.
Published: 15 September 2026
...Asli Sultan Eren; Seda Cicekli Ayyildiz; Bekir Bora Dedeoğlu; Bendegul Okumus Purpose This study aims to investigate the intention to purchase online tourist guide services in the Metaverse, focusing on the attitudes of tech-savvy consumers, specifically Gen Z, a generation of digital natives...
