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Keywords: Goal orientation
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Journal Articles
Journal of Hospitality and Tourism Technology (2025) 16 (5): 986–1003.
Published: 13 March 2025
... service agents in customer service interactions with social presence theory as the theoretical foundation to corroborate prior research, whereas Study 2 applies motivated action theory to analyze the impact of an individual’s goal orientation traits (process and outcome) related to chatbot acceptance...
