... library, based on 46 Hallyu-related keywords sourced from the Korea Culture and Information Service. Google Trends data (2004–2023) were used to capture regional cultural interest over time. A mixed-effects model was used to account for both fixed regional trends and random state-level variations...

...Hanyoung Go; Myunghwa Kang; Yunwoo Nam Purpose This paper aims to track how ecotourism has been presented in a digital world over time using geotagged photographs and internet search data. Ecotourism photographs and Google Trends search data are used to evaluate tourist perceptions of ecotourism...

...Gorete Dinis; Zélia Breda; Carlos Costa; Osvaldo Pacheco 论酒店旅游研究中的谷歌趋势：文献回顾法 摘要 研究目的 本文回顾2006年至2018年发表文献使用酒店旅游相关的搜索引擎数据, 即Google Insights for Search 以及Google Trends。确切地说, 本文旨在研究数据使用目的和背景, 归纳主要研究成果和研究方法。 研究设计/方法/途径 本文采用Scopus索引, 由于旅游酒店领域使用搜索引擎数据的文献较少, Scopus搜索结果样本量较低, 本文扩展到其他数据库, 即EBSCO以及Google...

... Internet Search engines Tourism Hotels Demand for hotel rooms Search query volume Time series analysis Econometric models Forecasts Google trends Because tourism products are perishable, tourism forecasting is crucial to enabling industry participants to allocate limited resources and meet...