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Keywords: Green entrepreneurial orientation
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Journal Articles
Journal of Hospitality and Tourism Technology (2018) 9 (2): 188–203.
Published: 29 June 2018
...Yu-Hsien Lin; Hsin-Chung Chen Purpose The purpose of this study is to examine the influences of green entrepreneurial orientation (GEO) and green relationship quality (GRQ) on green service innovation (GSI). Design/methodology/approach The authors mailed 1,898 questionnaires to the sampled...
