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Keywords: Hallyu Influence index
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Journal Articles
Journal of Hospitality and Tourism Technology 1–28.
Published: 24 March 2026
... business outcomes, offering insights into the geographical dynamics of ethnic restaurant growth. Design/methodology/approach This study analyzes 1,228,596 Yelp reviews from 4,585 Korean restaurants across the 150 most populous US cities. A Hallyu Influence Index was developed using Python’s Pytrends...
