..., hedonic motivation and anthropomorphism have significant effects on tourists’ intention to use VR, with performance expectancy, effort expectancy and emotional engagement being mediators between them. Immersion, interactivity and technical expertise strengthen the use through enhanced user experience...

...Jin Young Im; Murat Hancer Purpose – This study aimed to investigate the direct and indirect relationship of utilitarian motivation, hedonic motivation and self-identity to travelers’ attitude toward travel mobile application usage using the technology acceptance model (TAM). In addition...