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Keywords: Hedonic or utilitarian oriented
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Journal Articles
Journal of Hospitality and Tourism Technology (2021) 12 (1): 124–140.
Published: 08 December 2020
...Myunghee Mindy Jeon; Miyoung Jeong; Seonjeong Ally Lee Purpose This study examined relationships among e-stimuli and customers’ behavioral intentions and identified whether customers’ hedonic or utilitarian orientation moderation effects of e-stimuli on a bed and breakfast (B&B) website’s flow...
