... in terms of quantity, vividness, modality and valence. These four dimensions of mental imagery indirectly influence customers’ immediate booking intentions through perceived utilitarian value and hedonic value, among which modality has the greatest influence on utilitarian value and valence has...

.... Customer value refers to the benefits versus sacrifices customers obtain when purchasing meals (Helal, 2022). Customer value is divided into two main dimensions, i.e. hedonic and utilitarian (Doeim et al., 2022 ; Hwang et al., 2021) define hedonic value as pleasure from a product...

... of hotel customers’ perceived utilitarian and hedonic values on their intention to use service robots. In addition, the influences of innovativeness, ease of use and compatibility on hotel customers’ perceived utilitarian and hedonic values were examined. Design/methodology/approach The data of the current...

... that utilitarian value (related to economic value) and hedonic value are the most typical dimensions of perceived value (Chiu et al., 2014). Besides these two major components, other studies on the consumer acceptance of innovation have paid attention to the social value dimension connected...

... Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Hedonic value Experiential consumption Utilitarian value Smart travel apps Tour itineraries Unified theory of acceptance and the use of technology model (UTAUT) 旅游行程 智慧旅游App UTAUT 体验性消费 享乐型价值 实...