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Keywords: Helpfulness
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Journal Articles
Journal of Hospitality and Tourism Technology (2021) 12 (2): 239–253.
Published: 28 December 2020
...Sérgio Moro; Joaquim Esmerado Purpose This study aims to propose a model to explain online review helpfulness grounded on both previously identified constructs (e.g. review length) and new ones, which have been analyzed in other online reviews’ contexts but not to explain helpfulness. Design...
