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Keywords: Heuristic-systematic model
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Journal Articles
Journal of Hospitality and Tourism Technology 1–24.
Published: 19 June 2026
...Juan Liu; Yi Zuo; Chaohui Wang; Tingting Zhang Purpose This study aims to investigate how the different ways tourists process social media information shape the cognitive and affective images of a destination based on the heuristic-systematic model. Design/methodology/approach A questionnaire...
Journal Articles
Journal of Hospitality and Tourism Technology 1–29.
Published: 06 March 2026
...Rahul Meena; Saumyaranjan Sahoo; Anubhav Mishra Purpose Through the integration of the heuristic-systematic model ( HSM ) and the trust-building model, this study aims to investigate the intricate mechanisms through which online travel chatbots’ (OTCs) characteristics influence trust formation...
