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Keywords: Homestays
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Journal Articles
Journal of Hospitality and Tourism Technology (2018) 9 (1): 94–108.
Published: 12 March 2018
...Hamid Rizal; Soffri Yussof; Hanudin Amin; Ku Chen-Jung Purpose Drawing from DeLone and McLean’s Theory of Information System Success, this study aims to develop a theoretical model of electronic word of mouth (eWOM) for the homestay lodging. Design/methodology/approach The study examines...
