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Keywords: Hotel brand personality
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Journal Articles
Journal of Hospitality and Tourism Technology (2020) 11 (2): 241–254.
Published: 10 June 2020
...Aureo Paiva Neto; Elaine Aparecida Lopes da Silva; Lissa Valéria Fernandes Ferreira; José Felipe Ribeiro Araújo Purpose This paper aims to explore a hotel brand personality performance through electronic word-of-mouth. A complementary attribute is designed and tested in addition to the already...

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