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Keywords: IAD framework
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Journal Articles
Journal of Hospitality and Tourism Technology (2022) 13 (1): 120–139.
Published: 25 August 2021
... products and services for tourists. Originality/value This paper uses the IAD framework to study how rural tourism communities can successfully recover from the impact of the pandemic. It is found that the rapid recovery of rural tourism is the result of collective action. The core of establishing...
