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Keywords: IAT adoption
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Journal Articles
Journal of Hospitality and Tourism Technology (2019) 10 (3): 286–310.
Published: 19 June 2019
...Omar Alsetoohy; Baker Ayoun; Saleh Arous; Farida Megahed; Gihan Nabil Purpose The study adopted a conceptualized technological, organizational and environmental (TOE) model to empirically investigate the factors affecting hotel managers’ attitudes toward intelligent agent technology (IAT) adoption...
