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Keywords: Ideation forums
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Journal Articles
Crowdsourcing innovative service ideas: The effect of negative interactions on ideation forums’ effectiveness
Available to Purchase
Journal of Hospitality and Tourism Technology (2015) 6 (3): 228–241.
Published: 19 October 2015
...Dr. Anil Bilgihan, Dr. Mohammad G. Nejad; Philippe Duverger Purpose – The purpose of this paper is to demonstrate how negatively worded innovative ideas can be rejected during a crowdsourcing event sponsored by a service firm via an online forum. The goal of an ideation forum is to collect user...
