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Keywords: Immediate booking intention
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Journal Articles
Journal of Hospitality and Tourism Technology (2025) 16 (3): 409–428.
Published: 12 November 2024
...Xiaohong Wu; Ivan Ka Wai Lai; Junwei Chen Purpose The purpose of this study is to examine how a hotel virtual reality photography (VRP) preview enhances customers’ immediate booking intention compared to a picture preview. Design/methodology/approach Data were collected using a one-factor between...
