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Keywords: Immersive technologies
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Journal Articles
Journal of Hospitality and Tourism Technology 1–24.
Published: 18 September 2026
...Shaher Yar Khan; Chi Wei Su; Adnan Safi; Ali Nawaz Purpose The role of Industry 4.0 technologies in developing sustainable tourism has been gaining importance progressively. This study aims to investigate the potential role of Industry 4.0 technologies (immersive technologies, artificial...
Journal Articles
Journal of Hospitality and Tourism Technology (2026) 17 (1): 94–109.
Published: 17 September 2025
...Cong Cao; Miaomiao Zheng Purpose The purpose of this study is to explore the potential of game mechanics based on immersive technologies (GMBITs), with a focus on the Asian Games Flame, for enhancing tourism’s attractiveness and cultural heritage preservation and promoting the sustainable...
Includes: Supplementary data
