Keywords: Impulsive spending
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Journal Articles

Persuasive power of social media: exploring its impact on tourist psychology, spending behavior and financial well-being using mixed-method approach

Satinder Kumar, Dipti Malhotra
Journal: Journal of Hospitality and Tourism Technology
Journal of Hospitality and Tourism Technology 1–21.
https://doi.org/10.1108/JHTT-06-2025-0459
Published: 10 December 2025
... modelling. Findings This study demonstrates that social media characteristics have a detrimental influence on financial well-being through parallel and serial mediation by social media intensity, fear of missing out and impulsive spending. Research limitations/implications By extending the stimulus...
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