... rights only Social media travel influencers Traits Follower Tourist behavior Scale development Influencer marketing 社交媒体旅游达人 特质 粉丝 旅游行为 量表开发 达人营销 Despite billions of dollars being spent by companies on social media influencers, marketing and tourism research has yet...

...Liu Ting; Jiseon Ahn Purpose Despite the growing popularity of influencer marketing in the hospitality industry, few studies have examined how the relationship between an influencer and customers affects customer behavior. This study aims to examine the various dimensions of parasocial...

... © 2025 Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Text mining Social network analysis Data mining Influencer marketing Influencer identification Restaurant online reviews 数据挖掘 网红营销 社交网络分析 网红识别 在线餐厅评论 文本挖掘 In Location-Based...

... and wine practitioners, SMI and brand sponsors valuable information to use this advanced tactic among various social networking services. Originality/value This study is the first to grasp the Douyin users’ perceptions of this newly emerged influencer marketing strategy via UGC data. Originality...

... identification: YouTube Social media Social learning theory Influencer marketing Travel vlogger Wishful identification Unlike mass media, social media allows interpersonal communication which is more powerful in influencing individuals’ attitude (Weimann, 1994). While viewing and interacting...

... study, however, did not analyze the categories of accounts that are most influential in the Twitter networks of the DMOs. Twitter Social network analysis Network Destination marketing Influencer marketing Tourism destinations comprise a unique combination of products and services...