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Keywords: Information privacy
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Journal Articles
Journal of Hospitality and Tourism Technology (2012) 3 (2): 86–95.
Published: 26 July 2012
... and marketers alike. The purpose of this paper is to examine the impact of personal travel innovativeness, information privacy and the type of delivery method (pull vs push) on the perception of potential value in LBM programs. Design/methodology/approach Data were collected from travelers at two large...
