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Keywords: Information sequence
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Journal Articles
How do consumers process online hotel reviews?: The effects of eWOM consensus and sequence
Available to Purchase
Journal of Hospitality and Tourism Technology (2015) 6 (2): 113–126.
Published: 17 August 2015
... demonstrates how individuals integrate opinions from several reviews, especially in the online context. Hotels Consumer behaviour Information processing Electronic word of mouth (eWOM) Information sequence Online hotel reviews Prior to making consumption decisions, consumers frequently go...
