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Keywords: Innovation diffusion theory
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Journal Articles
Journal of Hospitality and Tourism Technology 1–25.
Published: 24 June 2026
...Jungwoo Ha; Haena Jang; Taeuk Kim Purpose The purpose of this study is to examine travelers’ attitudes and intentions toward Artificial Intelligence ( AI )-based travel planning assistants through an integrated task-technology fit, Technology Acceptance Model and Innovation Diffusion Theory...
