Keywords: Intent to download
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Journal Articles
Journal of Hospitality and Tourism Technology (2021) 12 (4): 745–761.
Published: 25 September 2021
... (Kim, 2020). whether perceived helpfulness of OCRs (OCRs helpfulness) indirectly, via initial trust in travel app and attitudes towards travel app, affects consumer’s intention to download travel app; and whether and how vendor-driven perceived usefulness of travel app moderates the mediated...

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