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Keywords: Intrinsic factors
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Journal Articles
Engaging customers with hospitality brands in social commerce activities
Available to Purchase
Journal of Hospitality and Tourism Technology (2020) 11 (4): 627–642.
Published: 16 September 2020
... Publishing Limited Licensed re-use rights only Self-determination theory Social commerce Motivation analysis Customer engagement Intrinsic factors Extrinsic factors 自决理论 社交电商 驱动力研究 顾客参与 内在动力因子 外在动力因子 In hospitality, social media is regarded as a critical success factor...
