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Keywords: Joy
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Journal Articles
Journal of Hospitality and Tourism Technology (2020) 11 (2): 327–342.
Published: 10 June 2020
... of the tourists on the TPS and effort expectancy’s strong influence on joy suggest that a joyful and effortless experience is critical for tourists to consider reusing the TPS. Practical implications The findings could provide some insight to the OTAs on improving their TPS. For instance, OTAs should let tourists...
