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Keywords: Lijiang Ancient Town
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Journal Articles
Journal of Hospitality and Tourism Technology (2022) 13 (5): 972–991.
Published: 28 October 2022
.../approach A total of 636 valid questionnaires were selected from tourists visiting Lijiang Ancient Town. The partial least squares-structural equation modeling with the SmartPLS approach was adopted to estimate and validate the model. Findings The results of this paper showed that wayfinding efficiency...
