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Keywords: Live-streaming
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Journal Articles
Journal of Hospitality and Tourism Technology 1–23.
Published: 26 December 2025
...Bo Song; Hongda Xu; Zixin Cai; Jianyu Ma; Yingzhi Guo Purpose This paper aims to examine the influence in e-commerce live-streaming by focusing on the unique aspects of tangible non-tourism product live-streaming ( TNPLS ) and intangible tourism product live-streaming ( ITPLS ). It aims to uncover...
