..., according to the results, the location variables are important determinants of hotel profitability, and consequently, hotel managers should collaborate with the tourist destination managers to improve profitability. From an internal perspective, hotel managers should focus on the management of human...

... of profitability in the previous literature is estimated by means of PLS. Subsequently, in a second stage the hotels are classified using clustering techniques to study which combination of hotel characteristics, location, competitive environment and tourist destination achieve higher profitability. Findings...