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Keywords: Location based marketing
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Journal Articles
The roles of personal innovativeness and push vs pull delivery methods in travel‐oriented location‐based marketing services
Available to Purchase
Journal of Hospitality and Tourism Technology (2012) 3 (2): 86–95.
Published: 26 July 2012
...Dilek Ünalan; Srikanth Beldona; Kunwei Lin; Joanne Yoo Purpose As mobile devices amass greater capabilities that include broadband internet and global positioning systems (GPS), the relevance of location based marketing (LBM) services has gained increased attention among tourism researchers...
