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Keywords: Location-based marketing (LBM)
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Journal Articles
Gains-focused vs risk-averse orientations and their impact on location-based marketing services in tourism
Available to Purchase
Journal of Hospitality and Tourism Technology (2022) 13 (2): 333–347.
Published: 15 March 2022
... to evaluate regulatory focus orientation and respondents’ perceptions of value in location-based marketing (LBM) services are examined. Regression analysis evaluates the primary relationships, followed by analysis evaluating the mediating effects of “travel interest messages” (discount coupons, etc...
