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Keywords: Logistic regression
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Journal Articles
Mapping the impact of hotel promotional factors on consumers’ actual use of interactive systems in hotels
Available to Purchase
Journal of Hospitality and Tourism Technology (2019) 10 (2): 169–189.
Published: 30 May 2019
... in this study were a hotel’s website, mobile app, push notification system, kiosk, smart TV in room, and tablet at front desk or in room. Design/methodology/approach A survey was conducted with a sample of 841 respondents who had stayed in a hotel that had interactive information systems. Logistic regression...
