Keywords: Longitudinal
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Journal Articles
Journal of Hospitality and Tourism Technology (2019) 10 (2): 205–218.
Published: 03 May 2019
... of the first attempts to prove the effectiveness of Facebook marketing using a longitudinal approach. The study also contributes to the literature of utilizing PLS-SEM in hospitality and tourism research through applying the procedure of analyzing longitudinal data. 旅游目的地Facebook官网会吸引更多粉丝游客吗?纵向研究 摘要 研究目的...

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