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Keywords: Media richness
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Journal Articles
Journal of Hospitality and Tourism Technology (2025) 16 (2): 346–368.
Published: 18 November 2024
...Lina Zhong; Mengyao Zhu; Meiling Li; Alastair M. Morrison; Liyu Yang Purpose This paper aims to compare the differences between single- and multi-person interactions in virtual tourism, underpinned by the stimulus-organism-response (S-O-R) framework and media richness theory (MRT). Design...
