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Keywords: Mega-event
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Journal Articles
Journal of Hospitality and Tourism Technology (2022) 13 (4): 590–607.
Published: 19 April 2022
..., a mega-event. Design/methodology/approach An integrative model incorporating a questionnaire was used as the study framework. A total of 456 valid travel survey questionnaires were obtained. Findings The results suggested that the antecedents (STT and perceived value [PV]) positively affected memorable...
