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Keywords: Melodic resonance
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Journal Articles
Journal of Hospitality and Tourism Technology (2024) 15 (5): 737–768.
Published: 27 August 2024
... enhancing eWOM. However, melodic resonance had no significant impact on eWOM intentions. The consumers’ emotional responses fully mediated the relationship of the novelty and interactivity of the performances to the consumers’ eWOM intentions but did not mediate the relationship of the musical elements...
