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Keywords: Memory
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Journal Articles
Journal of Hospitality and Tourism Technology (2025) 16 (5): 1193–1212.
Published: 01 August 2025
.... Moreover, FOP can positively influence the intention to participate by triggering enjoyment and the making of memories. Originality/value This paper unpacks FOP at virtual concerts, identifies a novel construct (i.e. behavioral presence) and highlights social presence in virtual tourism offerings...
