...Shiva Ezzatian; Mohamad Taghi Toghraee; Neda Torabi Farsani Purpose This study examines metaverse tourism experiences through the stimulus–organism–response (S–O–R) framework. It aims to identify how users’ psychological and behavioral responses are formed and to conceptually analyze them...

...İlker Şahin; Gürkan Çalışkan; Emrah Yaşarsoy Purpose This study aims to explore the impacts and outputs of metaverse tourism experiences on Generation Z participants by blending physical and digital elements, focusing on virtual replicas of landmarks and fictional realms to foster cultural...

...Junhui Wang; XiaoDong Sun; Qi Wu Purpose The development of metaverse and metaverse tourism is an inevitable trend driven by technological advances, economic transformation and societal needs, requiring deeper understanding and research. This study, based on cognitive evaluation theory...

... interest in such technologies also grows rapidly – the global metaverse market stood at $32.4bn in 2020, which is projected to reach $344.7bn in 2027 (Research and Markets, 2023). Metaverse Metaverse tourism Metaverse experience Migration Tourism communication 元宇宙 、元宇宙旅游 元宇宙体验 、移民 、旅游传播...