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1-4 of 4
Keywords: Millennials
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Journal Articles
Factors influencing Generation Y’s tourism-related social media activity: the case of Polish students
Available to Purchase
Journal of Hospitality and Tourism Technology (2020) 11 (3): 543–558.
Published: 01 October 2020
..., this study seeks to evaluate the predictions from Davis’s (1989) technology acceptance model (TAM) and literature on social influence in the context of tourism- and travel-related SM activity of millennials. Furthermore, this study intends to offer a central and eastern europe-centered perspective (using...
Journal Articles
The impact of Wi-Fi service on millennial diners
Available to Purchase
Journal of Hospitality and Tourism Technology (2019) 10 (3): 383–400.
Published: 19 June 2019
...Jiyeon Jeon; Myongjee Yoo; Natasa Christodoulidou Purpose The purpose of this study is to explore the impact of Wi-Fi service on the millennial generation’s loyalty to restaurants. Additionally, this study examines the impact of Wi-Fi service on three different types of restaurants (coffee shops...
Journal Articles
Examining millennials’ online gambling behavior: a comparison of generational differences
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Journal of Hospitality and Tourism Technology (2017) 8 (3): 314–336.
Published: 02 October 2017
...Eunju Suh; Matt Alhaery; Brett Abarbanel; Andrew McKenna Purpose This study aims to examine Millennials and generational differences in online gambling activity by comparing online gambling behavior across four different generations: Silent Generation, Baby Boomers, Gen Xers and Millennials...
Journal Articles
Predictors of avoidance towards personalization of restaurant smartphone advertising: A study from the Millennials’ perspective
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Journal of Hospitality and Tourism Technology (2015) 6 (2): 145–159.
Published: 17 August 2015
...Peter Nyheim; Shi Xu; Lu Zhang; Anna S. Mattila Purpose – This paper aims to examine the effect of privacy concern, irritation and personalization on Millennials’ perceptions of personalized smartphone advertising avoidance in a restaurant context. The hospitality industry has witnessed a huge...
