..., this study seeks to evaluate the predictions from Davis’s (1989) technology acceptance model (TAM) and literature on social influence in the context of tourism- and travel-related SM activity of millennials. Furthermore, this study intends to offer a central and eastern europe-centered perspective (using...

...Jiyeon Jeon; Myongjee Yoo; Natasa Christodoulidou Purpose The purpose of this study is to explore the impact of Wi-Fi service on the millennial generation’s loyalty to restaurants. Additionally, this study examines the impact of Wi-Fi service on three different types of restaurants (coffee shops...

...Eunju Suh; Matt Alhaery; Brett Abarbanel; Andrew McKenna Purpose This study aims to examine Millennials and generational differences in online gambling activity by comparing online gambling behavior across four different generations: Silent Generation, Baby Boomers, Gen Xers and Millennials...

...Peter Nyheim; Shi Xu; Lu Zhang; Anna S. Mattila Purpose – This paper aims to examine the effect of privacy concern, irritation and personalization on Millennials’ perceptions of personalized smartphone advertising avoidance in a restaurant context. The hospitality industry has witnessed a huge...