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Keywords: Mobile application
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Journal Articles
Journal of Hospitality and Tourism Technology (2023) 14 (5): 838–856.
Published: 28 September 2023
...Yanhong Chen; Luning Liu; Zhenyuan Zhang Purpose This paper aims to investigate the causal inferences between mobile application adoption and changes in travelers’ purchasing behavior regarding services supported by the travel and tourism industry. Design/methodology/approach Using a quasi...
Journal Articles
Journal of Hospitality and Tourism Technology (2021) 12 (2): 307–323.
Published: 03 February 2021
... technology. Technology adoption Mobile application UTAUT2 Event planning MICE industry 关键词 UTAUT2 移动科技 技术使用 会展策划 MICE行业 文章类型 研究型论文 With the rapid development of meetings, incentives, conferences and events (MICE) industry globally and regionally, some key challenges have been...
